Inspired by its mission to create enduring value for the nation and its stakeholders, ITC has developed an Integrated Rural Development Programme that fosters. What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e- Choupal. This initiative has enabled farmers from over 40, Close to two decades after its launch, e-Choupal, a well-recognised rural-digital infrastructure network of ITC Ltd, the FMCG, hotels.

Author: Mezizshura Shakall
Country: Moldova, Republic of
Language: English (Spanish)
Genre: Marketing
Published (Last): 11 June 2016
Pages: 10
PDF File Size: 3.45 Mb
ePub File Size: 1.96 Mb
ISBN: 136-8-43516-331-6
Downloads: 42311
Price: Free* [*Free Regsitration Required]
Uploader: Shami

Apart from buying from the farmers, the company also provides them with mandi rates and gives them a choice to sell it anywhere. An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.

Cities were renamed, liberals were shouted down and vegans found their voice. The farmers do not pay for the information and knowledge they get from e-Choupals; the principle is to inform, choupzl and compete. Choupa Case Study 2.

Targetting 10 million farmers in e-choupal network by ITC

O by mid; shift to mobile platform, handholding of agri-startups key. Back to Press Reports. ITC holds out mall hope for villagers The Telegraph. There is a strategic element to this initiative. The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

Archives Select Year At present the e-Choupal concept reaches 4 million farmers. Follow us facebook twitter instagram youtube. ITC to set up a shopping complex at Ujjain Business-standard. ITC plans farm demo plots Business Standard. Please update this article to reflect recent events or newly available information.

  ASTM E1079 PDF

E-Choupal was ITC’s farmer empowerment initiative by providing internet kiosks in villages. This will create another virtuous cycle propelling the economy into a higher growth trajectory. In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles.

This large-scale intervention in water stewardship covers 45 districts across 12 states and has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures.

These startups will be able to use our platform for providing many services including location specific weather forecasts, crop advisory, quality testing of crops etc to farmers,” S Sivakumar, head, Agri and IT Business, ITC says. Please help to establish notability by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention.

These particularly small enterprises lack access to markets and hence do not have predictable income and growth 3. This enthusiastic response from farmers has encouraged ITC to plan for the extension of the ‘e-Choupal’ initiative to altogether 15 states across India over the next few years.

Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village.

Please visit our sites: Tea prices in the various auction centres in the country increased by 4. The focus of the programme is to increase enrolments and minimise drop-outs, as well as expand vocational livelihood opportunities.

ITC e-Choupal eco-system

Healthcare delivery in Rural India. As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and management of the entire ‘e-Choupal’ initiative.

Cigarettes and Virtual Cathedrals The Economist. With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he leases. These particularly small enterprises lack access to markets and hence do not have predictable income and growth. To the uninitiated, an ITC e-Choupal is an internet kiosk in the chooupal of a fellow villager.

From toothpaste to tractors, this rural mall has it all Chopual. Recognising the potential of this sector to provide sustainable livelihood opportunities, ITC launched the Livestock Development Programme, which genetically upgrades low-yielding indigenous stock through artificial insemination to produce cross-bred choupa, with much higher milk yields. There are 6, e-Choupals in operation in 40, villages in 10 states, affecting around 4 million farmers. The Golden Peacock Innovation Award The aggregation of the demand for farm inputs from individual farmers gives them access to high quality inputs from established and reputed manufacturers at fair prices.


This article has been written in partnership with ITC Limited. Utc small farmers have gained from the initiative.

Diversified firm ITC has said it is looking to more than double the number of farmers in its e-Choupal network to 10 million by igc it gears up to expand farm produce procurement basket. It has helped ITC’s agri-business too as it routes its procurement needs almost entirely through such networks. The global spot gold prices surged 1. This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. It makes use of the physical transmission chohpal of current intermediaries — aggregation, logistics, counter-party risk and bridge financing — while dis-intermediating them from the chain of information flow and market signals.

ITC ABD :: e-Choupal

Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT equipment, Mobile Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24×7 helpdesk etc.

For Kishore, the results are evident. E-choupals are much more than internet kiosks. Sluggish reforms hit e-choupal expansion: Strong choupl cues lifts soya Despite slack physical demand, strong global cues Now, e-choupal goes pay-to-use Hindustan Times. Agricultural marketing in India E-commerce in India.

ITC has outlined that every few months, it would bring in one more commodity to the market.