Silverpop Unveils Email Marketing Metrics Benchmark Study. Report Highlights Metrics of Top Performers to Help Marketers Strive for Impressive Results. EMAIL MARKETING METRICS BENCHMARK throughout , Silverpop takes the typical benchmark study to a higher level in three respects: 1. The study, by Silverpop, an IBM Company, examined messages sent After reading our new Email Marketing Metrics Benchmark Study.

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Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks

Open Rates by Markting Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of Top 10 digital marketing expert columns of Managed File Transfer Delivers Reliability. The average CTR across the regions was 5.

Computer software was again a top performer, though nonprofits recorded the lowest average.

Looking at unsubscribe rates by industry, travel and leisure registered a particularly high rate, which rose to 6.

I look forward to seeing if APAC can keep their all-star rating as email marketing increases in popularity and databases age.

When evaluating open rates, CTRs, CTORs and list churn statistics, the top performing vertical industries included education, computer hardware, telecom and electronics, and retail. Building a brand strategy: Open rates averaged By contrast, travel and leisure and retail achieve some of the lowest open rates recorded during the period. In addition, although the race was close, APAC companies see the lowest rate of spam complaints at a 0.

As the seasons change and we inch toward the winter holidays, marketers need to switch their focus from summer steals to the madness of holiday buying. The healthcare industry scored highest in this category with the top benchmakr performers achieving a 33 percent CTOR.


Results and Surprises from the Email Marketing Benchmark Study – Watson Customer Engagement

Among various industries, computer software was once again a strong performer, although media and publishing led the pack. While the study did not uncover any unexpected metrics, it does offer a series of benchmarks for email marketers to use as a measuring stick against their own email marketing results. Findings for the Email Marketing Metrics Benchmark Study are based on the analysis of email messages sent in all four quarters and the first quarter of by Silverpop’s Engage client base.

Essentials for long-term success. For example, stucy travel and leisure emails were well above that mark, registering a 1.

The average open rate overall was By submitting this form, you agree to Third Door Media’s terms. Consumer products ranked highest in this category with a 2.

For unsubscribe rates, the bottom-quartile experienced a rate more than 20 times higher than the top performers. We respect your privacy. Across the regions, the average unsubscribe rate was fairly low at 0. Among some 20 industries studied, the computer software and media and publishing industries were standout performers during the five-quarter period—recording the highest email open rates and CTRs overall.

No matter what I do, I know summer will come to an end. The study evaluated both unique and gross open rates, and identified the biggest disparity in the gross open rates with top performers achieving six to 12 times higher rates than the lowest performing industries.

Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks – Marketing Land

The results demonstrate how users tend to open emails more than once, possibly scanning emails via mobile device before later viewing relevant ones via desktop:.


Also, customers in these countries likely receive fewer emails; either they subscribe to fewer email programs, or brands in those countries send email at a lower rate. Hard bounce rates and unsubscribes highlight marketin key differences between the top and bottom performers in the study. Tsudy back, grab a cold beverage and prepare for the holiday shopping craze in the summer sun.

Email Open and Click Rates: Benchmarks and Trends

Get the most important digital marketing news each day. To conduct the study, Silverpop evaluated emails sent by 2, brands from 40 different countries throughout You can read more about the announcement here. Metricd say that August is the Sunday of summer, but after a tough Boston winter, I will be enjoying summer until October benchmarj.

A New Era for Marketing and Commerce Last week, we announced a sharpened focus on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software. You may also like: The study, by Silverpop, an IBM Company, examined messages sent by nearly 3, brands in using a variety of measurements to establish benchmarks on customer engagement. From handbags to health insurance, the competition is tough, and creating an excellent email strategy is key to engaging existing and new customers.

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